My taste for fine chocolate is well known, but it reached its apogee this week when I purchashed a one of Rococo Chocolate’s ‘Artisan Bars’. These are handcrafted, organic bars of rich, dark chocolate, flavoured with botanical ingredients. I went for the cardamom flavoured bar. It was delicious.
The product packaging was what, as it so often is, initially caught my eye. This is an age obsessed with the infantilization of marketing strategies – see Innocent smoothie’s childlike whimsy, Orange’s playschool style cardboard cutouts, E4’s forced “tellybox” slang, and many more.
But the wrapper of this bar is exquisite. Printed in monotone blue, it features etchings of chocolate bar moulds and motifs from a 19th century manufacturer’s catalogue, complete with dimensions and weight measurements. The whole thing is then wrapped twice around the bar, completing a simple, understated yet luxurious feeling package.
Top marks Rococo!