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Great post by Khoi Vinh on the dangers of valuing 'brand strategy' over simple usability when undertaking a redesign of a well-known product. Aparently Arnell, the branding agency responsible for a redesign of Tropicana's orange juice range , caused a 'minor consumer uproar' in the US when they ditched the famous 'orange and straw' motif for a series of confusingly similar package designs.
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A tragic but inevitable end to the Bangladeshi border guards' mutiny / protest over pay and working conditions. Also a good example of times Online's access to parent company News Corps. multimedia resources (sky News video, in this case)
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The cryptic crossword part of my brain seems to have deserted me recently.
links for 2009-02-28 at paulcarvill.com, the home of Paul Carvill on the web
paulcarvill.com
Hi, I'm Paul Carvill and I'm a web developer. I am Head of Interface Development at LBi, Europe's largest digital agency.
I also like walking, cooking, Bollywood and rock 'n' roll.