I think we can safely assume that Q Magazine is musically more backward-looking than it is an innovation seeker. At its recent awards ceremony, the results of which bizarrely but inevitably made their way into radio and TV news bulletins, no doubt thanks to a team of PR monkeys and a lack of any serious news agenda at the major stations, trophies for “classic ” artists, or the many euphemisms for that word, outnumbered prizes for new acts or new music by 10 to 8:
The categories:
Q Icon
Q Idol
Q Inspiration Award
Q Legend
Q Classic Songwriter
Q Hero
Q Lifetime Achievement
Q Merit Award
Q Classic Album
Q Classic Song
Breakthrough Artist
Best Act In The World Today
Best Live Act
Best Album
Q Innovation in Sound
Best Video
Best Track
Best New Act